Google Analytics

LemonStand integrates with Google Analytics to automatically add tracking codes, as well as record events using Google's Enhanced eCommerce web tracking.

Setting Up a Google Analytics Account

To integrate Google Analytics into your LemonStand store, you will first need to register a Google Analytics account. You'll need to access this account in addition to your LemonStand account in order to complete the integration setup, which is described below.

How To Configure in LemonStand

Step 1 - Find Your Tracking ID

Google provides instructions on where to find the tracking ID here: https://support.google.com/analytics/answer/1032385

The tracking ID looks something like this: UA-000000-01

Step 2 - Enable Google Analytics

  1. Navigate in your LemonStand admin to Integrations > Applications, and click Configure & Activate for Google Analytics.
  2. Enter in your Tracking ID, and enable by flipping the toggle switch to green.
  3. Click the blue Save button

That's it! The tracking code will now automatically be added to your store. eCommerce tracking events will also be sent to Google for transactions and other data.

Relevant Data Posted

Below are details of the product and transaction data we send to Google per action.

Per Successful Transaction

Product Data:

  • Product ID
  • Name
  • The SKU
  • Price
  • Quantity
  • If defined, brand (internally referred to as a manufacturer name)
  • Associated categories (sent as a comma-separated string of categories a single product is associated with).

Transaction Data:

  • Order ID
  • Total amount paid
  • Shipping quote
  • Tax for the total amount paid
  • The currency code on which your store operates.

Event Data:

  • Event Type
  • Event Action (ecommerce)
  • Event Category (transaction)

Per Add To Cart/Remove From Cart Event

Product Data:

  • Product ID
  • Name
  • The SKU
  • Price
  • Quantity
  • If defined, brand (internally referred to as a manufacturer name)
  • Associated categories (sent as a comma-separated string of categories a single product is associated with).

Event Data:

  • Event Type
  • Event Action (ecommerce)
  • Event Category (cart)
  • Event Label (add to cart/remove from cart)

Data Usage Policy

LemonStand injects Google's recommended analytics tracking code on all pages of your online store, using your Google Analytics Tracking ID, so that page views and other information can be tracked by Google Analytics for your benefit. LemonStand sends events for certain actions that customers may take on your website (listed above), so that they may be logged and analyzed from within Google Analytics.

Aside from your Google Analytics Tracking ID, LemonStand does not store or collect any Google Analytics data.