Blog Posts

LemonStand has a built in Content Management System (CMS) that makes it easy for nontechnical users to create and publish content, including blog posts, site pages, announcements and more. 

Publishing blog content regularly is a great way for eCommerce brands to grow faster.  Blogs help to increase your brand's visibility to search engines and gain more traffic,  establish yourself as a trusted authority in your niche, provide helpful buying information to increase sales conversions, share your brand story and engage in a discussion with your customers. 

Create and Edit a Blog Post

To create a new blog post, go to Content > Blog posts in your LemonStand admin panel and click “New Entry”. To edit an existing post, simply click on the title for the post you'd like to edit.

blog listing
Adding Blog posts using New Entry

You will see the blog post page where you can edit your post. You can edit any of the following fields:

FieldDescription
TitleThis is the title of your post (required).
ExcerptA summary of your post, featured on your content page.The excerpt is commonly used in pages that list your posts, and as a lead paragraph on pages that display blog posts.
ContentYou guessed it! This is where your content goes. Use our editor for all of the design aspects, including formatting, and uploading images into your post.
Featured ImageSet the featured image of your post. This image variable is accessible through your blog template as a Blog Post Variable.
StatusSet the status of your post, from Draft, to In Review, to Published. This allows you to configure a simple review workflow prior to publishing if desired.
AuthorSelect an author for your post.
DateSelect a publication date.
URL slugThis is a URL-friendly post tag used in the URL, which you can tune for improving page scraping and SEO factors.
CategoriesThis is the category or categories that the post is published to. Check out our entry on categories for more details.
SEO Title TagThis allows advanced users to customize the title for the post that will be shown in search engine results.
SEO Meta DescriptionThis allows you to add a custom meta description for search engine optimization.
SEO Meta KeywordsThis field allows you to add custom mega keywords for search engine optimization.

Click Save when you’re finished writing or updating your blog post. Your post will default to a Status of Draft and isn’t published until you set its status to Published. You can preview your draft if you have a blog template page set up in your theme by pressing the Preview button.

Editing a blog post using the content editor
Using Shortcodes in Blog Posts

You can also use shortcodes when writing content for your store. A shortcode is shorthand for quickly linking to products and adding complex elements to your posts. You can use shortcodes to add:

  • Inline links to products (e.g., Hairbands)
  • Content blocks with product details (including a "buy now" button and product image)
  • Other content blocks based on Widget Templates.

A shortcode is typed into your content like any other text (like the example post above), and looks like:

[ shortcode: parameter-1, parameter-2, etc. ]

You can find more details on Content shortcodes in our theme customization guide, including a list of available shortcodes, their parameters, and tips for fitting content embedded with shortcodes into the visual style of your store.

Your Blog Posts and other CMS pages can use the featured image variable to include a banner-style image at the top of your blog posts. The image can also be used in your blog archive to show a list of blog posts along with their image.

See the blog post template example to see how the default featured image is inserted.

See the CMS variables to see how this variable is called among others.

Theme Templates

See Creating CMS Theme Templates article for customization options for the CMS theme templates.